We recently had Ziets on as a guest on Forbes SportsMoney and the discussion with he and my co-anchor, Bob Lorenz, is at the bottom of this post.

FORBES: Vikings Beat 49ers In Stadium Financing Game

In an earlier post, I discussed that because of their status as market leaders these anchor customers can establish the credibility new products or companies need to trigger additional purchases.

FORBES: Why Large Companies Should Become Anchor Customers

How to anchor your salary, make concessions, demand reciprocity and close the deal in the next and final post.

FORBES: The Gen-Y Job Negotiation Plan - The Credible Candidate