But the twist here is that when you analyze the game tapes, Butler starts to look less like Cinderella and more like a gang of evil stepsisters assuming those stepsisters had spent some time in the gym working out with the heavy bag.

WSJ: Butler: The School of Hard Blocks

Today at Arthur Ashe Stadium, when David Ferrer continues his quest for upset over Novak Djokovic or when Serena Williams mounts a home-country championship run, IBM data will be there to help fans analyze the game in ways John McEnroe can only intuit from years of experience.

FORBES: Can The U.S. Open SlamTracker Also Ace Fraud? IBM Serves Its Best Metaphors

Why study and analyze the empirical data of a virtual game economy?

FORBES: Virtual World Needs Laissez-faire Economists

"OK, well put your game-designer thinking caps on and analyze your experience, " Brendon said.

CNN: Gaming Reality

This is what happens in a low-scoring game, and this is what ultimately makes soccer so difficult to analyze empirically.

WSJ: The Magic Behind Manchester City's 3-2 Win Over Tottenham

When I analyze my feelings with the benefit of hindsight, I realize that it's perhaps not so much the game I dislike but the rules and mores that accompany it.

WSJ: Tina Gaudoin on Style: Golf Fashion