Almost by definition, the issues they deal with are complex and multi-faceted, impossible to completely model or holistically analyze.

FORBES: Meeting the Big Data challenge: DON'T be objective

He learns indirectly from the IT people who come to Sybase and say they have to deal with a leap in the amount of information their firms want to marshall and analyze.

FORBES: Capital Markets Increase Their Demand for Unstructured Data, Big Data