The impact of a new campaign orientation is backed by numbers shared with me by Seraj Bharwani, Chief Analytics Officer of Visible Measures, an analytics and advertising platform for branded social video.

FORBES: The Death Of The Campaign Is Greatly Exaggerated

The search giant already has its Google Analytics service, which measures traffic to websites, as well as its DoubleClick service for advertisers to run campaigns.

FORBES: Google Targets Social Media Marketing With Wildfire Acquisition