The choice of appropriate analytical tool (and data) should be driven by: what could change my mind?

FORBES: Meeting the Big Data challenge: DON'T be objective

The analytical tool, created in-house, helps Nissan plot the best way to reach car buyers and, when necessary, to quickly change important campaigns and media plans midcourse.

FORBES: Ad Vantage

This requires both (1) a belief (I sound pretty Bayesian here, no?) and (2) a clear understanding of how the results of applying a specific analytical tool might refute that belief.

FORBES: Meeting the Big Data challenge: DON'T be objective

Organizations are now using this tool to provide accountability and transparency to donors and the public, along with analytical tools for data-driven decision-making.

FORBES: Connect

This interpretation of the RSI3 is just another tool that can be quite useful in determining entry or exit levels in conjunction with signals from other analytical tools.

FORBES: Avoiding Those Costly Impulsive Trades