Big Data has enabled the use of analytical techniques, many of which have been around awhile.

FORBES: Meeting the Big Data challenge: DON'T be objective

Thirty years ago, sophisticated analytical techniques promising extraordinary insights were lacking but one thing: the data to inform them.

FORBES: Big Data, Small Bets

There is now sufficient data to inform many analytical techniques and approaches.

FORBES: Big Data, Small Bets

In addition, Attivio, like many of the traditional enterprise search vendors, can apply other analytical techniques such as sentiment analysis to the unstructured information.

FORBES: A Vision for Unifying Access to Data and Documents

The problem with looking for supporting analysis is that we can probably find it (we have Big Data and a myriad of analytical techniques).

FORBES: Meeting the Big Data challenge: DON'T be objective

The emphasis on advanced analytical techniques is misplaced, Bendov says.

FORBES: Will Data Science Become the New Bottleneck?