Some political analysts said the choice of appointees signaled Erdogan appeared to be making overtures to the conservative side of the political spectrum, ahead of municipal elections next October.
Given that Citibank's footprint is about one-fifth the size of some other giant banks, analysts said it had little choice but to scale back in areas where it lacks market share.
Market analysts Mintel say "a notable pool of consumers are becoming more discerning when it comes to their choice of chocolate and are actively seeking out more top-end brands".