Such potency makes the substance hard to detect by chemical analysis, which lacks the sensitivity of the nose.

ECONOMIST: Wine

Palantir offers highly sophisticated data analysis software that grew out of PayPal technology designed to detect fraudulent activity online.

FORBES: Names You Need to Know in 2011: Palantir Technologies

Another analysis performed by the security firm Imperva along with the Technion Israeli Institute of Technology found that antivirus managed to detect only 5% of new threats, and that it took an average of four weeks for antivirus firms to identify a new piece of malicious code.

FORBES: Connect