The responses have been incredibly engaging and entertaining ranging from musical performances to yoga poses to wine to an analysisof urban traffic patterns in San Francisco.
For instance, Wal-Mart's analysisof Twitter traffic helped convince it to increase the amount of "Avengers" merchandise it offered when the superhero movie came out last year and to introduce a private-label corn chip in the American Southwest.
The DHS's current cyber-monitoring program, known as Einstein, performs only basic trafficanalysis without examining the contents of Internet traffic, Lewis says.
Smartphones are rapidly becoming the primary method of media consumption for many users, with analysis by Sandvine indicating that more than 55% of video data traffic is viewed on devices other than PCs.
Already, blogs and other independent news organizations are seeing the benefits of producing thoughtful analysis and content that ultimately garners high traffic.
Along with Chitika Insights analysisof Apple devices generating almost two-thirds of mobile web traffic, the iPad generating 88% of tablet ad impressions and IHS projecting ebook reader demand decreasing with tablet sales increasing these are additional indications of strong Apple mobile device demand.
Several parts of the PrivCo analysis seems to be built on shaky foundations, including the supposed fact that its web traffic dwindled to only 1.4 million monthly unique visitors in November 2012.