Many of the fundamental forces driving the business of gathering and distributing security price data and financial news and analysis have remained the same for decades.

FORBES: Goldman Complains About Bloomberg's Electronic Snooping

Of course, as in any such analysis the numbers can be skewed because of the reluctance of some people to report or to underestimate distracted-driving behavior, especially to law enforcement officials investigating a crash.

FORBES: Forget Phones Or Fast Food, More Drivers Cause Their Own Distractions In Crashes

As the regression analysis in Table 2 demonstrated, a rising sense of free choice is by far the most powerful factor driving rising SWB.

FORBES: Happiness, Freedom, and Autonomy

CIOs could use this big opportunity to demonstrate leadership that is based on deep experience with and understanding of what data, big or small, is all about its management, its analysis, and its use in the service of innovation, the driving force of any enterprise.

FORBES: Will Big Data Make Your IT Organization Antifragile?