To tap into the advantages of deeper meaning analysis, searchers will have to offer up more detailed descriptions, a process he compares to having a conversation with a human being.

FORBES: Magazine Article

's global co-head of emerging markets, Ramin Toloui, says the company uses "bottom-up company analysis" meaning it choose firms to invest in regardless of sector.

WSJ: The U.S. Is Back in Asian Debt

Instead, to judge by the most comprehensive study on the reliability of forensic evidence to date, the error rate is more than 10% in five categories of analysis, including fiber, paint and body fluids. (Meaning: When the expert says specimen X matches source Y, there's a 10% probability he's wrong.) DNA and fingerprints are more reliable but still not foolproof.

FORBES: Forensic evidence doesn't always tell the truth.