At my company, BlueKai, which provides clients data management, analysis and acquisition solutions, we have experienced an uptick in the number of full-time employees from last year.

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When marketers apply big data analysis and digital attribution solutions and marry that up with the traditional insights gleaned across the organization and services, they can gain actionable insights about customers, both as aggregates and as individuals.

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Finally, in the retail industry, customer service centers are using Fast Data solutions for clickstream analysis and customer experience management.

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Other companies include BillFloat (online lending), Martini Media (online advertising), Personal Capital (online financial management) and Retail Solutions (data analysis for grocery retailers).

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As Dr. Gigerenzer sees it, complex problems do not necessarily need complex solutions, and more detailed analysis does not necessarily improve a decision, but often makes it worse.

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Their innovations range from cloud development tools and Big Data security and analysis applications, to search engines for voice recordings, behavioral biometric solutions for fighting fraud, open source technologies, and personal financial management tools for young people.

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From this combined analysis, we honed our acquisition strategy to focus on the one or two solutions areas and markets that will fuel our growth to meet or exceed the targets set in our five-year plan.

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For me, the analysis of potential solutions leads in two directions: First, empowering applications must have more control and quality assurance built in.

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