The hype only grew when James skipped college and instantly became an NBA star.
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Then Lin emerged as an NBA star in 2011, when the Crimson also won a share of their first-ever Ivy League men's basketball title.
Jeremy Lin, ignored by the NBA draft and waived twice in two weeks, is an NBA breakout star.
Hosting an NBA All-Star Game comes with big business benefits to the host city.
FORBES: How Houston Became the Host City for the 2013 NBA All-Star Game
This year marks the third time that Houston has hosted an NBA All-Star Game, with the prior games taking place in 1989 and 2006.
FORBES: How Houston Became the Host City for the 2013 NBA All-Star Game
One factor that teams take into consideration when deciding to bid to become an NBA All-Star Game host city, is commemorative events surrounding the team taking place in a given year.
FORBES: How Houston Became the Host City for the 2013 NBA All-Star Game
Furthermore, the NBA has not ruled out the possibility of hosting an All-Star Game in a non-NBA city, like it did in Las Vegas in 2007.
FORBES: How Houston Became the Host City for the 2013 NBA All-Star Game
Two-thirds of coaches who once played in the NBA never made an All-Star team.
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Wade, an eight-time NBA All-Star and two-time NBA Champion, was a big asset to the Jordan Brand.
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Perhaps the most intriguing element of the invitational is its bounty system: At each starting table one notable, from Buffett to NetJets CEO Jordan Hansell to NBA star Vince Carter, dons an armband.
The Kings, who entered the game averaging an NBA-best 108.9 points since the All-Star break, made 15 of their first 21 from the floor.
He is an "old" player by NBA standards who has never been a star.
With a former NBA star in their midst, the team played with an intensity Coach Dez had never seen.
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With this level of international media attendance, the NBA expects the 2013 All-Star Game to have an increased global reach.
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Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
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Guard William Buford led the Buckeyes (31-8) with 19 points, while star sophomore forward Jared Sullinger's possible last game for OSU before his seemingly inevitable trip to an NBA lottery team was a dud.
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