When my friend, Bill Miller came within an eyelash of buying the club back in May, lots of people wanted to know why he decided not to acquire Rangers.

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Aimee shed no tears, she never batted an eyelash.

CNN: STORY HIGHLIGHTS

In general, an eyelash-growth claim "would indicate an intent to affect the structure or function of the body, and thus, cause the product to be a drug, " which would require FDA approval, says Shelly Burgess, a spokeswoman.

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But that look has been popular for, oh, several months now, an eternity in a culture where fashion winds shift with the blink of a blue-mascaraed eyelash.

CNN: ASIANOW - TIME Asia