Without masses of experience and without an established name in an industry where reputation is everything, he was still confident he would get the business off the ground.

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The international consumer, especially, will be much more prone towards going with an established brand name as opposed to a Dunkin Donuts or Caribou Coffee.

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Certain barriers still exist, most importantly the lack of an established brand name in higher education and the ability to award degrees, but businesses feel they will be able to surmount these barriers, which have come to seem "incredibly fragile, " Levine said.

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There is no chance whatsoever that Murdoch will leave the lucrative British Sunday redtop market to his rivals when he has an established and successful brand name running six days a week.

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And for the brands, it is a DVR-proof way of getting their message across and associating their name with an established franchise.

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"If you have an established business, are happy with your name and your customers and prospective customers know where to find you, then I would not see a business case for moving, " she said.

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The girls asked could only name a handful of successful businesswomen, most of them because they have an established celebrity profile.

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This name carries the implication, at least in the age of Kanye West, that an established artist of Snoop's caliber can make some brave steps without losing his audience.

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The consequences of an innocent person having their name thrust into the public domain before the outcome of the trial is established, especially in this tabloid-ruled age, are potentially as tragic as those suffered by my friend.

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