To me, it means she has an established brand and most importantly, diversified revenue streams.
Early on Open Air made the decision to build the book from scratch rather than partner with an established brand.
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Brands such as FastSigns, JiffyLube, and 7-Eleven offer vets the opportunity to buy into an established brand with proven systems.
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In Toledo, says LaSorda, Chrysler has a better chance to make it work because the Jeep Wrangler is an established brand icon.
The international consumer, especially, will be much more prone towards going with an established brand name as opposed to a Dunkin Donuts or Caribou Coffee.
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As a result, it is impossible to rival the Super Bowl if you are trying to launch a new brand, build an established brand or defend a strong brand.
"Prosek is an established brand that has been produced in these areas for more than two thousand years, " Croatian winemaker Andro Tomic said at his Romanesque winery in Jelsa, a picturesque town on the Adriatic island of Hvar.
An established brand in its own right, Sex and the City is cosmopolitan - its cocktail of choice as well as the lifestyle celebrated in the newspaper column turned best-selling book turned blockbuster television series turned A-list film.
Certain barriers still exist, most importantly the lack of an established brand name in higher education and the ability to award degrees, but businesses feel they will be able to surmount these barriers, which have come to seem "incredibly fragile, " Levine said.
"It is going to have a bit of competition but Paypal is an established a trusted brand, " said Ms Zoller.
The have an established level of brand equity which earns them the right to be creative, fun, offbeat, wacky even in their tagline.
There is no chance whatsoever that Murdoch will leave the lucrative British Sunday redtop market to his rivals when he has an established and successful brand name running six days a week.
He expects branded social games to earn 10 to 35 cents per user because these games reach an established community for the brand.
"There was an enormous erosion of a brand that had been well and profitably established, " says NBA Commissioner David Stern.
He said that from the start, Apple has established itself as the more valuable brand in the relationship with an iPhone customer.
While some of these businesses are looking for an injection of funds to keep their brand alive, there are many well-established companies who are utilizing this process for its marketing prowess.
The first iHome product introduced, the iPod Clock Radio, was an exceptional success that became the top-selling iPod accessory for the year, and firmly established iHome as the premier brand in the iPod electronics market.
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