In January, the Miami New Times, an alternative weekly newspaper, reported that New York Yankees slugger Alex Rodriguez was among the big leaguers listed in Biogenesis of America's records.

WSJ: Report: Baseball pays for clinic documents

He conceived a radical alternative: an online newspaper, Philipstown.info, on the community-supported model of public broadcasting.

NEWYORKER: Fox Among the Chickens

However News Corp develops its new charging model, it seems clear that media firms will have to try an alternative to both the paid for traditional newspaper and the everything-is-free online model.

BBC: Is free news a thing of the past?