In doing so, Amway hoped to tap into the e-commerce boom with a tech-y sounding name.
The new name hadn't stuck, and international markets--where the Amway brand still existed--were outperforming North America.
By the morning of the event, the mood at Amway headquarters was electric.
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The multilevel sales organization Amway (a unit of Alticor) took decades to get established.
Over the years there have been a string of Amway cases (They almost all lost).
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The weekend resembled something of a cross between an Amway rally and an angry shareholders' meeting.
And we were like Amway salesmen for something that didn't exist yet, music television.
Across developed economies, the recession has brought in a new wave of moonlighting Amway reps.
The times have also brought an unexpected endorsement for Amway's long-controversial ways of direct selling.
"I always think Amway is a system that's designed by God, only for me, " she says.
So last year, the company retired Quixtar and reintroduced Amway with print, radio, online and TV ads.
Join Amway, buy the stuff in bulk, and deduct it on Schedule C as a business expense.
Amway, for example, opened its business in China, the company had to dramatically change its channel strategy.
There were so many media requests that he was given his own press conference in the Amway Center.
In 1999, multilevel marketer Amway changed its name to Quixtar in North America.
Turns out these are flush days for Michigan-based Amway, which sells its own brands of cosmetics and personal products.
Essa Yohannes, a 42-year-old owner of a convenience store across the street from the Amway Center in Orlando, Fla.
Despite his prowess running Amway, DeVos never got the Magic into the black.
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This reminds me a little bit of the problem I had when I was writing about Amway Tax Court decisions.
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For the first time in its history, Amway sold through small retailers.
His mother was the opposite, a diligent saleswoman for Stanley Home Products, a sort of Amway for brushes, mops and household cleaners.
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It would be like Amway diamonds getting their downline to make the soap for them instead of having to pay Amway for it.
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Like other multi-level marketers such as Amway, agents can sign up other agents to work for them and receive a taste of their commissions.
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Amway didn't admit wrongdoing but vowed to "transform" how it does business, focusing less on recruiting new salespeople and more on actually selling products.
Teams from consumer-products and sales firm Amway Corp. and health-care provider Pennant Health Alliance also work out of the Grand Rapids building, called GRid70.
"Even though we hadn't used the Amway name in nine years, it still had a 90% brand awareness, compared to 3% from Quixtar, " says Lieberman.
Yet such schemes allowed laid-off workers to sell the products of reputable firms such as Amway, an American maker of consumer goods, with a passion.
Glamour makes scant appearances in the lives of most Amway reps.
For a hangout even closer to the action, One80 Grey Goose Lounge is located on top of the Amway Center and stays lively even on the off-season.
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The Mets have an Amway shop in their park, and could probably scare up a better outfield from among its employees than the one they'll actually be fielding.
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