But Heineken also has a marketing budget for its namesake brand, as well as its other brands including Amstel and Dos Equis.

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Danilo Di Luca followed that up with third in the Amstel Gold Race, while Dario Pieri was second in the famously arduous Paris-Roubaix.

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At Syriza HQ, after about two hours poring over election results scribbled on notepaper, amid discarded cans of Amstel, they broke out a fresh packet of Marlboros and breathed.

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Aside from all the highfalutin sites and lectures, two things I remember from that experience was that Amstel Light seemed to be the beer of choice, and American rock and roll was the background music.

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Although having a reputation as providing the "insiders" tour of the city, Mike's also offers a countryside tour that takes you up the Amstel and out into the nearby terrain of windmills, clog factories and cheese farms.

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