The group was funded by a grant from amfAR, the Foundation for AIDS Research, and the National Institutes of Health.

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"Many people won't want to take an antiretroviral every day, " said Chris Collins, vice president and director of public policy at amfAR, the Foundation for AIDS Research.

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Chris Collins, a vice president of amFAR, the Foundation for AIDS Research, said many people don't realize what an important role Koop played in the beginning of the AIDS epidemic.

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Few people can stir a call to action like Cole, whether it's to shop at his stores or donate to AIDS charities, says Kevin Frost, chief executive of amfAR, The Foundation for AIDS Research.

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