This year, Ford will partner with American Idol, the Summer X Games and the Bonoaroo Music Festival.

FORBES: Ford Remixes The Fiesta Movement For 2014

Fiesta Movement: A Social Remix also will include ties with prominent TV, entertainment and sports programing including American Idol and the X Games as well as the Bonnaroo music festival.

FORBES: This Time Ford Fiesta Movement Aims At Selling More Fiestas

At the Irish-American Festival at Penn's Landing earlier this month, vendors sold T-shirts and bands played Irish music.

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