AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers.

ENGADGET: AMD announces Temash, Kabini, Richland, and Kaveri APUs at CES 2013 (video)

According to AMD, both Acer Laboratories and Via Technologies have committed to developing chip sets for the company's next-generation K7 processor.

CNN: AMD, Rise launch new processors

One concerned the formation of the Heterogeneous System Architecture (HSA) Foundation, initial founders of which include AMD, ARM Holdings, Imagination Technologies, MediaTek, and Texas Instruments (TI).

FORBES: AMD Woos Developers With Promises Of Efficiency

In a similar cost-cutting move, in January AMD announced that it would jointly develop semiconductor manufacturing technologies for 65-nanometer and 45-nanometer chips with IBM (nyse: IBM - news - people ).

FORBES: AMD Learns To Share

"AMD's commitment is to ensure the game-changing technologies we develop for consumers and the enterprise are also available for the vast and growing embedded market, " said Patrick Patla, corporate vice president and general manager, Server and Embedded Division, AMD.

ENGADGET: AMD announces Fusion-based Embedded G-Series platform

Intel rivals VIA Technologies and Advanced Micro Devices (nyse: AMD - news - people ) have similar plans to cram PC chips into ever smaller gizmos, edging toward a clash with the swarm of chip makers already cranking out processors for smart phones and other gadgets.

FORBES: Ditch Your Laptop For These Gadgets

"I see a continued struggle for AMD through the next few years, " said Roger Kay, president, Endpoint Technologies Associates.

FORBES: Magazine Article

According to Chief Operating Officer DirkMeyerDirk Meyer of AMD, the investment is meant to complement his company's energy-efficient technologies while giving Transmeta some development aid.

FORBES: Magazine Article

According to Chief Operating Officer Dirk Meyer of AMD, the investment is meant to complement his company's energy-efficient technologies while giving Transmeta some development aid.

FORBES: Intel Rivals Make a Deal