He said that after CSC implemented a companywide social network, the ambient awareness created by activity stream like information flows helped current processes work better.

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Ambient awareness may sound esoteric, but it directly helps accounting and finance teams to be more strategic by understanding what each department is doing as well as the financial and business ramifications for the overall business.

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"I think fundamentally one of the biggest problems is that social tools communicate slightly more in the open, they create ambient knowledge and ambient awareness for others who are not even in the conversation, " says Mr Bryant.

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