Amazon Studios is trying to disrupt this process right now through crowd sourcing the vetting process.

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"This is the first time Amazon Studios has done this, " said Simon Morris, Lovefilm's chief marketing officer.

BBC: Amazon to pilot TV comedies and children's shows online

Amazon Studios is producing six original comedy series pilots to be aired on Amazon Instant Video.

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The 14 shows are made by independent production companies and produced by Amazon Studios, the film and series production arm of Amazon.

BBC: Amazon to pilot TV comedies and children's shows online

Onion News Empire is set behind the scenes of the Onion News Network, a satirical daily news service, and "shows just how far journalists will go to stay at the top of their game", according to Amazon Studios.

BBC: Amazon to pilot TV comedies and children's shows online

The debut trailer posted on the official Amazon Game Studios blog shows a wide array of challenges, including one that appears to be taken from The Sword in the Stone.

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"We've already found that the average revenue per user on Amazon is higher than other Android platforms, " said Keith Shepherd, CEO of Imangi Studios.

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