An AMA board member told a Senate panel hearing last week that the group "strongly opposes" a public, government-run insurance plan that pays physicians at the rates of the Medicare programme for the elderly.

BBC: Obama warns doctors over reforms

While the sample isn't scientific, and may have attracted an anti-AMA crowd, it's gotten attention as a vote of confidence against the group.

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The AMA has done a lot of damage to its credibility over the years by behaving like every other special-interest group in Washington, putting its own interests above those of the broader public.

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