"There is always a game tomorrow, " is how sports business consultant Andy Appleby of General Sports sums up the public's ability to move past scandals.
Dr Qvortrup will suggest in a letter to The Times for publication tomorrow that, while it was "always an honour to help the press", the full content of his views did not feature in the original article.
If you look hard enough you can find the odd science program tucked away on BBC2 but once upon a time Tomorrow's World was on: the technologies may not have always worked but it showed how science was developing and explained it.