Tech junkies, by their nature, are always looking for something better and Microsoft hopes to deliver that and more with outlook.com.

FORBES: Can Microsoft's New Alternative To Hotmail Take On Gmail?

Carpenter made a lot of money at Carrier, but he always felt destined for something better.

NPR: Workers Face a Cold World After Carrier

Hackers believe that something can always be better, and that nothing is ever complete.

FORBES: Hacking Work

It starts with having the humility to be self-aware of your own limitations, followed by the intellectual curiosity to ask the right questions and actively listen to input, and concluding with the belief and optimism that something better is always possible.

FORBES: How an Entrepreneur Can 'Get Lucky' in a Startup

The latest revolution in machinery is always handing off the baton to something better.

FORBES: Paleofuture: Ghosts Of Technology Past

Yes, even if everyone else is better at everything, there is always something that an individual (or village, town, country, company, whatever) can do which will add to the aggregate wealth which can be traded and shared.

FORBES: In response to Ian Fletcher

No matter how busy or stressed they are right now, volunteers report that they always feel better after taking a few hours to do something positive for their community along with a bunch of like-minded strangers.

CNN: What really makes people happy

The Gucci story was always going to be a great subject for a juicy read, but Ms Forden has concocted something better even than gossip.

ECONOMIST: Luxury goods: Dallas on the Arno | The