Because you're never always the best, and you're never always wonderful, and you're never always great.
The commercial failure of the latest albums by Britain's two biggest dance acts - Fatboy Slim's Palookaville and The Prodigy's Always Outnumbered Never Outgunned - has been coupled with the closure of many "superclubs, " and the folding of three dance music magazines.
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It sticks to a very simple formula: one stock pick per month, always long, never leveraged.
And the fact is that family will never always be honest with you.
The champion cyclist has always insisted he never took performance-enhancing drugs.
Although application transformation is a significant undertaking for organizations large or small, innovation is a necessity in an industry that always changes and never moves backwards.
Hamilton's always said he never did it and has spent a lot of money trying to win an appeal, which so far he has not done.
That he will always persevere and never give up.
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If he is rejected, the message to future public servants will be clear -- never rock the boat, always go along with the majority, never stake out an independent position, never take a principled stand and above all, never annoy a powerful enemy.
Multiple quarters of slowing growth always happen and have never been predictive, with any consistency, of recession.
"The thing about John that I will always remember was he never changed, " he said.
In her explorations of different male subcultures, Ms Faludi is always alert and almost never dull.
Latin American men always wore suits and never short pants, except at the beach.
But the bickering over which base to close always drags on and never gets done right.
They are almost always repeals and almost never ideas to replace or strengthen entitlements or make more them efficient.
Will Dr. Horrible become the next always-promised, never-delivered project that tantalizes fans for years, like the videogame Half-Life 3?
That's Niagara, always in motion, always transforming, and never just what it seems.
If the natural gas legislation passes, it will be a huge boon to this always-promising but never off-the-ground alternative fuel.
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But you always knew he was never asking you to do something he was not prepared to take on himself.
"We have always had violence but never to this scale, " he said.
BBC: NEWS | UK | Wales | South East Wales | Ambulance crews facing violence
Because it is always on, always videoing, users never have to worry about pressing a record button or missing a key event.
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As always, there are never any commercials displayed on Netflix and independent ratings and reviews from Common Sense Media were used to make the selections.
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The flames were always very low, never rising high enough for me to actually see them even while standing (just that orange glow on the cabin walls).
Shirkey says the reason he always thought there would never be a shield law for journalists is that the definition is not so clear thanks to the Internet.
His son, also John Gillespie, 55, said his father was a "gentleman", who was "always immaculately dressed, never without a shirt and tie and often with his trilby hat".
Mr Cahuzac, who has always insisted he has never had an account in Switzerland "or anywhere else abroad", has to date been firmly backed by Mr Hollande and his fellow ministers.
He served, as he pointed out, concurrently with them, not under them. (Applause.) And 11 Presidents -- were they all here and two are here -- can attest to the fact that he always showed respect but never deference.
They never gave you the way to beat the game, always omitted details that games want, an never, ever, rated a game badly.
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