After all, customers could always avoid late fees by turning in their movies on time.
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"There are people who subconsciously set life up to give them a thrill, by always being almost late, nearly missing a deadline, spending more than they should, " says Marianne Legato, a professor of clinical medicine at Columbia University in New York.
He has clients in their 40s and 50s who set up trusts for their parents in their 70s and 80s, but of course, it always is better late than never: One 75-year-old client recently came in to set up a trust for his mother.
Rounds of closures and job cuts were difficult to negotiate with unions, and were always too little too late.
Despite the good relations they cultivate with world leaders, the Mormons' expansion is not always popular: the late Alexander Lebed, a Russian politician, once said they should be banned.
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When the bubble in government debt finally bursts under the pressure of rising rates and unsustainable interest expense, he said, the ratings agencies, as always, will be late to make the call.
The blast took place in the late afternoon, always a busy time for the UN.
What always happens in such an environment is that the central bank hikes interest rates, but always too little, too late.
In our history it is clear that never have they come cheap and often they have come late, but always, in the end, they come in flood, and always in the end, the decision is ours.
There are always announcements of projects that are late, years late, or get killed or just fail.
They went to Spire View Lane, where they always went when it was as late as this.
The upward move at the beginning of a bull market is almost always huge compared with the vacillations late in the bear market.
Steve Forbes and the late Jack Kemp were always on board.
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Sydney, Australia's oldest city, founded by British convicts in the late 18th century, has always prized its more colourful criminals.
Engineers (late game worker units) are always busy continuously building roads so that new armies can reach the front lines.
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His degree came late, and his accounts were always precarious until he married, at 34, Gail Rebuck, soon head of Random House.
Like most late night beach parties, there is always someone with a guitar, starting a song circle huddled around a campfire.
As my late father, a family physician, always warned, all in moderation.
When people ask if it is too late to come to China, I always answer that, on the contrary, it is still early.
Its upward swing will swamp any late-stage bear market vicissitudes as they always do.
Palermo had what looked a valid goal disallowed midway through the second half and with Fabrizio Miccoli, who hit the post late on, in fine form they were always on top.
Mr Palmer was fourth, followed by Elnaawi, Chrisandthecapper, Quinzieme Monarque, Go Get the Basil, Always in a Tiz and Freedom Child, who broke late out of the gate and lost any chance of winning.
Much like his late mentor in Jack Kemp, Ryan has always given the impression that he supports light taxation, limited government and stable money values precisely because they would do the most to lift the economic chances of those least well to do.
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There were house cats always on the prowl, of course, and dogs barking late at night in one house or another, but I did not see them as legitimate.
Always bubbling beneath the surface, these tensions boiled over in late October, when Mikhail Khodorkovsky, the boss of Yukos, one of Russia's biggest oil companies, was arrested at gunpoint, charged with tax evasion and stuffed into jail, where he still languishes awaiting trial.
Having authorised sending an additional 30, 000 troops to Afghanistan in late 2009, after prolonged agonising, Mr Obama always intended that a limited drawdown would begin after this year's fighting season, with more coming home in good time for his bid to be re-elected in 2012.
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