Providing user value and being sensitive to the Facebook community is paramount, and as a result monetization has historically always come second.

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We've commented before on how HTC always seems to come in second to Samsung -- not because it has inferior hardware, but because its marketing budget is comparable to what's fallen between the cushions of Sammy's sofa.

ENGADGET

"Sometimes when we've got injuries, we get a little desperate to come back quick and we always want a second opinion, " Cervelli said.

WSJ: Yankees' Cervelli: I Didn't Get PEDs

"In the past, most people have come to real estate as a second career, so it has always skewed to the older side, " says the Association's spokesman, Walt Molony.

WSJ: 20-Something Power Brokers