The team of Pfizer and Protalix and GlaxoSmithKline are developing alternative versions of some of these drugs.

FORBES: Genzyme Buy Is Sanofi's Bid For Stability

Pharmacies such as the New England Compounding Center create alternative versions of medicines, such as liquid forms of drugs, to meet special needs.

WSJ: Illnesses Fuel Scrutiny of Pharmacies

The alternative versions introduced more than 40 years ago allow Hindus and Buddhists to use the word "my Dharma" and Muslims "Allah" instead of God.

BBC: Scouts consider oath for atheists

When NSS tested alternative versions of the exploit that targeted the same vulnerability in software, Symantec only spotted 53%, less than more than half of the other products tested.

FORBES: Study Shows Programs Designed To Catch Hackers' Exploits Miss Nearly Half

It's even getting American studios to sanction alternative versions of films specially tailored for Chinese audiences, like "Iron Man 3, " which debuts in theaters around the world later this week.

NPR: Hollywood Yielding To China's Growing Film Clout

In the past stripped down versions of products designed for developed economies were positioned as a low cost and cheap alternative in the emerging markets.

FORBES: Why a new 'avatar' of innovation is necessary in emerging economies