Just look at the incredible growth of alternative search engines like DuckDuckGo, a platform that caters to users who do not want personalized results.
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These conditions are forcing the farmers to plant alternative crops and to search for other sources of irrigation.
Invented by engineer and entrepreneur Jonathan Rothberg, such desktop gene machines could transform medicine, agriculture, nanotechnology and the search for alternative fuels.
The central chapters of Mr Shapiro's book concentrate on the 19th and early 20th centuries, when the search for alternative claimants took off.
As a major supplier of oil and natural gas, Russiawill play an increasingly vital role in American life as we search for alternative sources of fuel.
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Although denying any pressure on Sofia to abandon Belene, Washington is lobbying for Bulgaria to resume the search for alternative energy sources, such as shale gas.
The new state rules on disclosure should add an element of clarity for consumers, but consumers will still have to be diligent enough to search out alternative plans.
For a week Zonker, the comic strip's aging soul-at-large, lamented the bust on Peron's club and went desperately in search of alternative sources for the patients it left stranded.
In search of alternative African heroes who could restore African pride, I settled down for a shisha and whisky the other night to watch the Champions League Football Final.
The search for alternative lifestyles was driven by college students, whose numbers exploded during the 1960s, and who were the only group with the spare time and cash to attend love-ins, be-ins and yogic retreats.
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The situation can turn into a damage control mission to maintain a stable footing in a company or end up in the next big search for an alternative.
The frantic search for an alternative treatment amid dire warnings that we are on the brink of returning to a pre-antibiotic era means the bacteriophage which was dismissed decades ago may yet have its day.
Once these rattle back into view, as they surely will, many of the Newtly enamoured Republican primary voters will surely drop their search for an alternative and reconcile themselves to the inevitable nomination of the less exciting but more electable Mr Romney.
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Starting from today, our search results will emphasise alternative services, to help the user-experience.
While he thought his Pilatus was perfect for his former 450-mile frequent trip, his new requirement has him in search of a faster alternative.
And any consumer who is dissatisfied with Google Image Search can switch to an alternative in a matter of seconds.
Since Morocco has endlessly avoided holding a referendum on the disputed territory, the search is on for an alternative solution.
While Apple has said it would not develop its own search engine, having an alternative to Google that is not a Microsoft product and could be used on its iOS devices and Mac products could be a nice substitute.
And those advertisers are ready for an alternative to Google, less through dissatisfaction with the search giant than a desire for a credible competitor to keep it honest (and perhaps ad prices lower).
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"A valid alternative would be to create a single library or repository able to search databases around the world - just like an internet search engine, rather than having one vast library or pass data between each other, " a Home Office spokesman said.
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Earlier this year, the consulting firm Casey Quirk, along with eVestment, released a survey which showed alternative investments will drive up to 20% of U.S. manager search activity in 2012.
Unionists also say it is possible, as an alternative, that the government could suspend the institutions set up under the Good Friday Agreement while the search for a compromise continues.
Academics are increasingly using new technologies at their disposal to search for innovative ways of investigating historical material to enable us to probe new questions and find alternative patterns of investigation.
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