Yet when you're the winner, the temptation is always there to see yourself as something more than just an alternative -- something larger, like a paradigm-changer or a transformational political figure.
An alternative view is that California tech companies are stuck in the device paradigm and seriously need to look at new ways of using sensor technology.
The first of which is this idea of changing the current healthcare paradigm to include integrative medicine and to incorporate yoga, nutrition and alternative healing practices.