The hip new e-mail app is an alternative interface for Gmail accounts (yes, it only works with Gmail).

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In 1999, CEO Reed Hastings launched the company's no-late-fee, by-mail subscription service as an efficient alternative to Blockbuster.

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The interactive shopping network, which reaches 95 million U.S. homes, plans to air 72 hours of programming dedicated to featuring products geared around the movie, in addition to delivering the experience through alternative platforms such as mobile, online, events and print mail.

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When Good started selling its GoodLink e-mail service five years ago, it was as an alternative software which ran directly on BlackBerry devices.

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But when Nunez received that fateful e-mail from his CIO asking to investigate BYOD, Microsoft was the chief alternative to BlackBerries. iPhones were only several months old at the time, while Android was not yet announced.

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