But there is another level of alternative generation that is, at present, unheralded and which will become more and more relevant as technological development gathers pace - nanogeneration.
The Tata group is continuing its forays into alternative power generation.
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People will see HD DVD as an incremental inexpensive alternative to the next generation HD movie format.
It plans to move its customers to WiMax, a hyped high-speed alternative to third-generation cellular.
Nuclear power entails the worst potential for catastrophic disaster compared with alternative methods of power generation.
Over the course of the next 18 months, our nations would bring together industry leaders from different sectors of our economies, such as power generation and alternative fuels and transportation.
China's longer-term opportunity is to build an auto industry based not on the gasoline engine but on alternative fuels, skipping a generation of technology as it has done in areas such as telecoms.
The damage done to Japanese nuclear facilities has given new ammunition to critics of nuclear power, just as the industry and many of its supporters in Washington were hoping for a revival of U.S. nuclear power as an alternative to coal-fired electricity generation.
The government sees hydroelectric dams as an alternative, non-polluting source of power generation.
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They failed because over the past generation, American conservatives have developed alternative media outlets and cultural institutions that the general public and politicians alike pay attention to.
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Abundant, relatively low-priced supplies now make natural gas a highly competitive alternative to both nuclear and wind power and even to coal generation.
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They know they can go to alternative sources -and that's a wonderful thing for our generation.
Carbon emissions from natural gas are lower than alternative fuels and it is widely considered the fuel for the next generation.
To help us reach that goal, we are working hard to maximize our opportunities related to shale exploration and drilling, electricity generation and distribution, continued development of renewable energy and alternative fuels as well as a continued support for coal, which will remain a vital source of energy for Ohio.
MRAM, a next-generation memory based on magnetic materials, has emerged as an alternative to SRAM because it is non-volatile, cutting leak current during standby status.
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Hopefully, in addition to income and alternative minimum tax planning, planning will integrate and encompass estate, gift, generation-skipping transfer, and state and local taxes as well.
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The traditional format of a classical-music concert turns off the iPod generation, says Alan Brown, principal of arts-research firm Wolf Brown, which is studying alternative approaches for the New World Symphony.
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For Mr Fensom, neither BT nor Virgin offer "true next generation services" but he does hope that the Manchester example will offer proof to government that there are alternative ways of rolling out such networks.
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