After 3-D, alternative content is the hottest growth area for National Amusements, says Bernstein.
Showcase Live is the latest experiment in the company's push into so-called alternative content.
Five years ago alternative content like this generated about 150, 000 ticket sales at National.
Initial notifications will be used to educate and direct customers to legal alternative content sources.
Alternative content at Picturehouse Cinemas represented 12% of ticket sales in 2012 - a figure they are hoping to increase.
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National has screened comedy acts like Dave Attell, Louie Anderson and Craig Shoemaker, but the killer app for alternative content is opera.
Carmike is also well positioned to use its digital screens for what theater owners are calling "alternative content": sports, operas and concerts.
RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content.
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If you lack the abilities or resources to develop your own astounding intellectual content, a reasonable alternative is curating third-party content.
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Instead of today's approach of restricting access to content using copyright, crowdfunding facilitates an alternative, whereby the creator agrees to provide content if enough people commit themselves to paying for it.
Unfortunately for Apple and for consumers, acquiring rights for traditional broadcast and cable network content outside of the current bundled model is virtually impossible because the content is owned by a relatively small group of companies that have little interest in alternative models for their most valuable content.
The main page, which Facebook is calling the "front page" to go with its newspaper metaphor, is adding categories so people can look at a more narrow feed of specific types of content as an alternative to the all-in-one view.
We expect studios to maximize their content monetizing potential through alternative mediums (other than traditional pay TV) like gaming consoles.
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Intel takes its know-how in digital technology, manufacturing and marketing to team up with content providers to effectively create a parallel universe for content, a shadow alternative to cable networks.
The digital content containers offered by aggregators like Flipboard and Zite are much more compelling than any single source alternative and fit far better with the nature of content consumption on the Web that is forming itself around streams.
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Not only do you have to look at how information flows in the business model as it currently exists, you have to imaginatively think through how the information content could be different under alternative what-if business models.
Nuance positions its system as an alternative to increasingly complex remote controls used to navigate the content and services available on Internet-connected televisions.
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Alternative platforms such as Netflix do not focus much on new and exclusive content and, thus, the appeal of premium networks will remain.
The documentary was used as the framework for the training content because it is easily distributed, accessible and complete genre and an alternative to one used by the commercially driven or state-run television.
Customers are "looking for a cheaper alternative, and they're looking for a compelling experience, in terms of both content and shopping, " which Amazon can offer, Ms. Epps said.
Media stocks have risen in general in the recent months as advertising market shows promise, and the demand for quality content continues to increase due to increasing competition between the pay-TV and alternative video service providers.
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But you have an attractive alternative available: buy some shares of Sina (SINA), the China-based Internet content company.
With uncertainty surrounding the Net Neutrality issue, it is easy to see how content and over-the-top service providers could benefit from deploying their own networks as an alternative to conventional telco and mobile carrier networks.
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