Bats stands for "better alternative trading system, " a concept that Cummings says the investing world badly needs.

FORBES: Magazine Article

At the CTIA Wireless trade show last month, an alternative called Gogobeans emerged that takes the Bump concept a step further.

FORBES: Startup Gogobeans Sees More Opportunity In File-Sharing Than Mobile Payments

At the time of its 1981 publication, it provided groundbreaking ideas on cooperative problem solving and originated the concept of entering negotiations with a BATNA: best alternative to a negotiated agreement.

FORBES: Why Negotiators Still Aren't 'Getting To Yes'