It also changes how often a company can charge the customer for use of a product.

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The failure of the voting mechanism also shows that Facebook itself needs to rethink how it proposes changes and how it deals with the aftermath.

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And it also must be understood exactly how high digital involvement changes the way a consumer looks at the category, because that too is different.

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Chair Barbara Wilding said the board would also speak with the auditor general for Wales about how it was being asked to make changes without a business case.

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