This agreement adds to the existing naming rights of the Alpari Stand and branding at Upton Park.

BBC: West Ham United sign forex broker Alpari as sponsor

Alpari initially became a sponsor of West Ham in 2011, before extending their relationship to the current level.

BBC: West Ham United sign forex broker Alpari as sponsor

West Ham has signed forex broker Alpari as the club's new principal sponsor.

BBC: West Ham United sign forex broker Alpari as sponsor

Alpari has offices in more than 20 countries, with locations including London, New York, Tokyo, Dubai, Moscow, Mumbai and Frankfurt.

BBC: West Ham United sign forex broker Alpari as sponsor

The "Alpari FX Trading" logo will feature on the front of the Premier League team's claret and blue shirts, and other kit, from the start of the 2013-14 season.

BBC: West Ham United sign forex broker Alpari as sponsor

"There will also be a lot of interest in the outlook for Apple, with the current share price reflecting the pessimism surrounding the company, compared to last year, " said Alpari's Erlam.

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Its other sports sponsorships include being title sponsor of sailing series, the Alpari World Match Racing Tour, and being a sponsor of the famous Madison Square Garden arena in New York.

BBC: West Ham United sign forex broker Alpari as sponsor

"This is now going to prompt talk again of an ECB rate cut, given that Bundesbank head, Jens Weidmann, conceded recently that a rate cut would be considered if we see further worsening in the economic data, " said Craig Erlam, market analyst at Alpari.

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