Adding Wildfire will enable Google to offer companies a way to market across a variety of social sites alongside other ad products.

FORBES: Google Targets Social Media Marketing With Wildfire Acquisition

For, without doubt, another great physicist, who is worthy of ranking up alongside Newton, is a scientist born in AD 965 in what is now Iraq who went by the name of al-Hassan Ibn al-Haytham.

BBC: The 'first true scientist'

User engagement for online ads will likely increase over time alongside increased fluidity of information exchange, bringing more ad dollars to high-traffic sites.

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When Adobe runs ads alongside shows in the Media Player, it gets 5% to 20% of the ad revenue.

FORBES: Ubiquitous Upside