In the financials, you can buy Allstate Corp. (38, ALL), CIT Group (31, CIT) and Heller Financial (23, HF) for around 11 times their 1999 projected earnings.

FORBES: Time to buy some also-rans

In the case of Allstate Corp.

FORBES: Allstate (ALL) Shares Cross 2% Yield Mark

Allstate trades at 1.9 times book value, compared with 3 times book for Progressive Corp. (nyse: PGR - news - people ), its closest publicly traded competitor.

FORBES: Good Hands, Iron Fist