The Executive represents a new distinctive, sophisticated design for the Beats By Dr. Dre brand that focuses on craftsmanship using premium materials such as aluminum alloy, stainless steel and leather.

ENGADGET: Beats By Dre launches Executive noise-cancelling headphones, keeps 'em dapper in aluminum for $300 (ears-on)

Even if not the Cupertino based company will likely hedge a significant amount of stock and that a bulk discount will ensure they can always have a cheaper bill of materials than any competitor using the alloy.

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