Auction-based platforms allow ad agencies and marketers to place advertising in real-time, when it appears most relevant to consumers.
One of the biggest changes to be implemented by Google will allow advertisers to copy ad campaign data to other search engines, such as Microsoft's Bing.
Japan's NEC, for instance, sells face-recognition technology to allow advertisers to tailor what ad is showing on a digitised screen depending on the viewer's sex and age.
The new ad-matching platform will allow advertisers to select the Auditude-cataloged videos on which they overlay their ads.
Nor did a suggestion to allow unrestricted substitutions, and thus more ad breaks, as specialist teams trooped on and off the field.
The company gave advertisers more flexibility to use rival search-engine ad systems and said it would allow rivals to opt out of having their content appear on some Google websites.
The deals Stock has struck (which are a mix of ad revenue sharing and licensing agreements) allow Zvents to pull ads from one site and onto another.
Google 's ( GOOG - news - people ) new Chrome OS, introduced last month, may even allow hardware makers to subsidize the sales of netbooks with ad revenue.
And on Tuesday, Google announced that it will allow publishers, not just advertisers and agencies, to buy ads on its DoubleClick ad exchange.
The 30-second ad that sparked the latest dispute emphasizes Lazio's sponsorship of legislation that would allow disabled individuals to return to the workplace without losing their Medicaid benefits.
CNN: Clinton hits Lazio over campaign reform in New York debate
The Ney-Wynn bill would allow television and radio ads to continue up to election day, but beginning 120 days out the ad would have to disclose who was responsible for its creation.
"Russ Feingold looked our veterans in the eye, and said it's OK to allow people to burn the American flag, the very symbol they fought to protect, " another Neumann ad claims.
The online-ad industry has agreed to what amounts to a "Do Not Target" definition, which would still allow data to be collected for purposes such as market research and product development.
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