Since the Olympics are sold in multiple-year packages, allotting the revenue for specific Olympic is not an exact science.

FORBES: The Forbes Fab 40: The World's Most Valuable Sports Brands

So Nynex is likely to take a third route, leaving existing numbers un changed and allotting 646 codes to all new lines.

ECONOMIST: The sexiest code on earth

The airline reversed course, adding back plane availability, allotting more time for flights and crew connections, and starting boarding earlier to build more flexibility into its operations.

WSJ: Believe It or Not, Flying Is Improving

New York-based designer Jennifer Post, who has created homes for celebrity clients like Matt Lauer and Jennifer Lopez, says she has been allotting more square footage for closets lately, typically keeping spaces sleek enough that they'd fit in with the overall look of the home.

WSJ: The $100,000 Closet