Its pitch to the thousands of small growers is simple: don't sell all your grapes to the big champagne houses, give them to us and share in the profits and glory of your own brand.

ECONOMIST: Champagne

"All your effort and pain will be for one end: the glory of the motherland, " was the lure for contestants in an unusual reality television show designed to raise the profile of rowing.

NPR: China Looks To Row Away With Most Gold Medals

To see this Saturnian fury in all its glory, check out the video after the break and feel free to leave your gratuitous hurricane names in the comments below.

ENGADGET

It immediately liberates your thinking by taking you out of yourself and allowing you to truly channel the brand in all its glory.

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