The history of American agriculture suggests that you can have transformation without a master plan, without knowing all the answers up front.

NEWYORKER: Testing, Testing

"You can have a master copy of PC Cillin that makes sure all your copies are up to date just by clicking on one, " says Mr Craig from Trend Micro.

BBC: NEWS | Technology | Home PC face security onslaught

To really fit in at SXSW you need to master the skill of walking, talking and using your smartphone all at the same time.

FORBES: Why I Won't Be At SXSW Next Year

You have to talk to a master designer to figure out why Apple's all-in-one gadget works so well, and how Apple could stumble as it releases fresh iPhone iterations.

FORBES: How To Screw Up The iPhone

After all, when you have to put a new product on the shelves every quarter, you must learn to master what the consumer really wants, and those desires are changing more quickly every day.

FORBES: How To Know Your Company Is (NOT) Ready To Innovate And What To Do About It