They wear all white (crisp white oxford shirt, pants, apron, sneakers) and try to make you feel as if it were a special night out.

NEWYORKER: Big Med

He makes inmates wear black- and-white uniforms and all of the inmates have to wear pink underwear.

CNN: Jennifer Auther on the Arizona electoral ceremony

Refused permission to wear a coloured outfit, Moran turned to the designer Teddy Tinling who created her an all-white outfit which clearly revealed her lace trimmed knickers.

BBC: Magazine

Staff wear pressed white shirts with red bow ties, Coke is sold in glass bottles and all the ice cream for the sundaes, banana splits and milkshakes is produced on site in small batches.

BBC: Taking a bite out of the Big Apple

We all know how hugely successful and popularity the iPod was and how cool it was to wear those fresh new white earphones.

FORBES: Apple TV: Saving The Broadcast Industry From Looming Collapse