If Windows Phone 8 (or indeed any other smartphone ecosystem at all) manages to make the market a tripartite one, Windows, Apple and Android, then the negotiating power of Apple is almost certain to decline.

FORBES: Who Would Really Benefit If Windows Phone 8 Were Successful?

All too many of their products don't have navigation systems or don't have power up, power down windows.

NPR: Closing the Tech Gap at Ford