Rural Indians moving up the economic ladder will buy white because it is a cheap, all-occasion color that grants its wearer credibility and respect.

FORBES: India's Jyothy Laboratories Keeps It Clean

Late last year Whole Foods Market color coded all of its wild-caught fish to show consumers which are most sustainable, based on guidelines set by Monterey Bay Aquarium in California and New York's Blue Ocean Institute.

WSJ: Guidelines for Eating Sustainable Seafood

Tsien's version of the protein produces all of its light when hit by a single color.

FORBES: Research

At its base, the 720 is all about color(s) and camera, just not in the way the Lumia 920 was.

ENGADGET

The report suggests that all apps will share a similar white base each with its own unique color scheme.

CNN: Apple's iOS 7 may go black, white and flat

Color accuracy was quite good in all situations, and its massive sensor did its job keeping noise to a minimum all the way up to its native max ISO 25, 600.

ENGADGET: Sony Cyber-shot RX1 sample images and video Hands-on