When Transformers arrives in theaters July 4, GM will be the beneficiary of maybe the biggest product placement ever: the stars of this movie are all GM vehicles, transformed into robots fighting evil.

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Wind River (nasdaq: WIND - news - people ) specializes in so-called device software, the fast, small operating systems and middleware that go into all sorts of noncomputer smart devices, from digital video recorders to industrial robots and the Mars Rover.

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